Tom Rutherford was contracted as CEO of Bayleaf Catering where he was responsible for overhauling the direction of the company from the bottom up to become a company that would be responsive to the new competitive and dynamic catering landscape. Tom equipped Bayleaf Catering with essential business tools including a business plan, sales and marketing plan, and re-defined the catering fundamentals including a menu compendium for easy menus creation that provided a steadfast platform for the business to disrupt the catering industry. Furthermore, Celebrity Chef, Warren Turnbull, was commissioned to deliver first-class dining experience with a celebrity feel.
As a result, Bayleaf Catering benefited from a solid business structure with a clear direction and strategic vision.
