Australian Tourism Exchange 2017

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How do you impress 1350 delegates from over 30 countries with the quality of food and beverage that Destination NSW has to offer?

The Australian Tourism Exchange 2017 – “ATE17” – is a unique opportunity to impress upon our international guests that there’s nothing quite like Australia – especially when it comes to quality food and wine experiences, derived from NSW’s finest array of produce served in one of the most stunning locations in the world.

Who else would you select to orchestrate this magnificent showcase of NSW fayre than the world’s most unique caterer able to deliver catered events in any venue, anywhere, from 3-Star Michelin to Grab-n-Go food, from 2 to too many guests?

Certainly Tom Rutherford knows:

  • who the best local and unique suppliers are,
  • where to source distinctive local beverages, and
  • how to orchestrate an event where 178 multi-lingual staff, speaking a dozen different languages, and including 15 chefs, need to work as a single team, to deliver 34 dishes over a course of 5 hours.

The results in the photos speak for themselves: a tasting table 25 metres long, an Asian Hawkers’ market, and ice bar of oysters and roving trolleys of NSW’s finest produce.

But such an event is not just about impressing the socks off our international visitors.

The client – Destination NSW – too, is seeking to be equally impressed by the Return on Investment of engaging a professional and experienced Createrer. In Tom’s case this return is twofold:

  • Using the experience gained from managing thousands of events, but also as an entrepreneur running food and beverage businesses, Tom can skilfully orchestrate a series of events from sourcing the right people and products, to mentoring the delivery team to providing guests with a surprisingly unexpected culinary experience that is deeply memorable reinforcing the emotional connection of food and the destination NSW; and
  • At the same time, using the deep experience as a Createrer, Tom manages a defined budget to achieve savings and a return on the investment which is far greater than others can achieve, ultimately delivering real financial value.